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GoPro Altititude

 

IMC Campaign for GoPro Cameras

Student Work.

Target Audience

Men and Women, 18-35 who enjoy extreme outdoor activity and sports enough to share their activities through social media and technology. 

Insight

Different sports are synonymous with different locations. On that same note athletes perform at different levels and push themselves to advance to different levels.

Strategy

To promote GoPro as the camera that can go to these levels with you, recording your progress, and allowing you to share the “movement” with others.

Big Idea

GoPro Altitude, showing the world what altitude you perform best at.

So, to involve the consumer and lead to participation we ask this question.
What’s your PROspective?

(esssentially asking; what altitude do you see things from) 

 

Featured on AdWeek Talent Gallery